Web Design/Development

I have utilized Google Analytics, Google Data Studio, and mobile app designer AppSheet. I have HTML, CSS, PHP, and JavaScript experience, and I written expressions for motion graphic work in After Effects.

With the Davis Automotive Group, I produced landing pages across the companies portfolio of websites, and produce microsites from the ground up to support marketing initiatives. I also developed analytical tools to better manage sales data. I produced a 4 screen dashboard that was used to track analytics of site visitors and marketing campaign results in real time.


I also was a member of a team that with created a rewards program that accrued earnings based on a percentage of total spend. Customer service staff would use AppSheet to recall the users reward balance, and make deductions when a redemption was made.

With Flat Land Farms, I worked with complex Agronomic data with John Deere Operations Center and Climate Field View. I also developed spreadsheets to bridge the economic picture of the business with the production in the field.

In my current position in an advertising agency, I utilize Google Data Studio to generate dynamic reports of social media campaigns that are presented to clients. I have also been promoted to the Web Developer role to build and maintain client websites based on Wordpress.

UX Design & Branding

Canadian Mortgage Professionals was looking for a refresh of their current website built upon WordPress. I designed a concept that gave their brand a polished yet dramatic style, and then implemented it into their pre-existing web presence.

E-Commerce & SEO

At Davis, we targeted the performance engine market with an SEO strategy and a separate site.

When you search "GM Performance Engines Alberta", the top 5 organic results are Davis Auto Group properties, including chevroletperformancestore.ca.

My role was to perform the SEO optimization of those pages, and build the independent site to drive leads. It is still the #1 result organically across Alberta.

Digital Wall Displays

I have direct experience with digital signage, producing the 30+ screen cloud based DealerTV system utilized across the dealership network of the Davis Automotive Group. Signage components were animated with CSS and JavaScript, and pricing text elements could be amended as needed.

For our monthly marketing initiatives, I would produce motion graphic animations for Social, YouTube, and the digital marketing displays in dealership showrooms.

At the head office, I also produced a custom engineered visual dashboard that tracked the web presence of all the Davis Automotive Group properties in real time using the Google Analytics API.

UI Design - AppSheet

Here are a few examples of my work with AppSheet in the Agriculture sector. It is a very user friendly tool to create dynamic apps for collection of data and recall of databases.

This app is designed to be used on location while manually surveying geo-locations. The GPS position of every entry is recorded for accurate placement. Once the data points are entered, they can be updated to display the current status of the fixed assets.

With dozens of storage buildings, current inventory levels of each commodity in each location is displayed. Different products are colour coded for simple recall in the graph view. Shipments of commodities are recorded with time stamp of Net Quantity, Company, and price.

© 2020 Logan Biesterfeldt